Specialist, Digital Data & Insights

Location: Woking, GB

Location: Woking 

Job Type: Permanent  

Contract Duration: Permanent

Purpose of Role:  Manage the measurement, reporting and insight generation for McLaren Racing and its partners, focusing on the performance of the brand and commercial value driven through digital and social channels.

Principal Accountabilities:           

Capture, manage and report on all activity relating to the McLaren Racing digital, social media and CRM channels, focusing on the performance of the brand and commercial value driven through digital and social media

Storytelling with data from various sources, detailing analysis across channels – looking to web analytics/social trends, social listening, sentiment scoring, traffic, and other key drivers of performance, as well as building out fan/customer touch points and key tensions

Create benchmarking reports against competitor performance including engagements and follower growth

Support McLaren’s Partnership Development and Strategy teams via regular and ad-hoc reporting on audience growth, channel performance, audience insight, performance benchmarking and earned media valuations, delivering competitive advantage in new business proposals

Collaborate with McLaren’s research agency to derive insights from target markets

Manage third party agencies to ensure effective capture and management of data for both regular and ad-hoc reporting

Collaborate with McLaren’s Strategy team to align data and insights to overarching market research and audience segmentation profiling

Provide support to online marketing campaigns, liaising with the digital marketing agency to optimise campaign performance through data analysis

Implement a regular reporting schedule for McLaren’s Digital & Social, Partnership Development, Partnership Activation and Executive teams. Includes monthly, quarterly, annual and ad-hoc reporting against defined processes, schedules and rights.

Support database reporting through the marketing cloud solution, focusing on campaign performance and exposing trends to help optimise growth of the fan universe

Manage the use of the digital reporting toolkit, ensuring data technologies align to business needs and budget

Provide support to online marketing campaigns, liaising with the digital marketing agency to optimise campaign performance through data analysis 

Knowledge, Skills and Experience:   

Excellent use of Microsoft Excel and third-party data management tools

Excellent knowledge of Google Analytics

Comprehensive understanding of native and third-party social media monitoring, performance tools and social listening

Experience in a similar role, with evidence of supporting web team or management with regular reporting

Degree educated or equivalent qualification in a relevant discipline

Experience working in a real-time, reactive digital environment

Knowledge of basic digital and social media content marketing principles

Experience working on projects related to sports marketing or retail brands

Data visualisation experience

Experience setting KPIs across platforms and business objectives

Knowledge of strategic research planning

Content performance and optimisation across social and digital channels

In tune with current digital and social media trends and strategies, honing data analytics skills to the respective environments

Personal Attributes:

Impeccable attention to detail

Analytically minded; continuously striving to recognise and highlight trends in data

Confident communication skills;  able to present data-supported recommendations

Confident in contributing ideas and working in a collaborative fashion with colleagues and external agencies

Capable of working simultaneously on multiple projects, staying on-brief, on-brand and delivering to deadlines

Demonstrable decision-making ability, knowing when to escalate issues

These are our core values. They support our vision ‘to deliver the most exciting and inspiring performance in racing and are the things that we believe are most important in the way we live and work within the McLaren Racing family. They should directly inform how we think, how we behave, and how we perform at every level of our team. 

Ingenuity

We never stop pushing forward

We look for advantage in everything

We bring creativity to challenges

We strive for simplicity

Energy

We bring energy to everything we do

We connect people to the thrill of racing

We share passion for our great sport

We never give up

Humility

We are respectful

We roll up our sleeves to get the job done

We serve the team

We are custodians of our legacy

Openness

We are open minded and curious

We own failures, learn and improve

We communicate with clarity and honesty

We are open to challenge

Bravery

We are at our best when we’re at our bravest

We embrace opportunity

We take responsibility for our actions

We believe in what we do

#mclaren