SOCIAL MEDIA EXECUTIVE

ABOUT US

W Series is the ground-breaking motor racing series for female drivers only that was

announced in October 2018 and launched in May 2019. W Series’ mission is to embrace

and encourage female participation in motorsport, and provide previously unavailable

opportunities for the next generation of female drivers, empowering them to pursue

greatness, while attracting a new fan base to the sport.

KEY RESPONSIBILITIES

- The planning, production and day-to-day management of our social media

accounts

- Create and post engaging daily content that both appeals to our existing fan base

and attracts new fans. This can include live posting during events

- Community management across all channels using the right content and tone of

voice

- Implement the social media content plan, as defined by Head of Digital and Social

Media

- Create social media assets, including animations, short video clips and GIFs

- Using both third-party tools and platform specific analytics, create a monthly social

media performance report

- Use social media management tools for post scheduling, keyword tracking and

general content management

- Film and edit social media-specific live and pre-recorded video content, this could

include Instagram Live, Twitter and more

- Work with the wider comms, marketing and sponsorship teams as well as external

production companies on content ideas and activations

- Support in the uploading and management of website content such as articles,

galleries and press releases

- Monitor and feedback on social media trends and best practice

THE ROLE

Reporting to our Head of Digital and Social Media and working with the wider

Communications team, you will manage the day-to-day running of W Series’ social

media channels. You will engage with existing fans whilst helping to develop and grow

W Series’ diverse fan base.

BASED IN

Victoria, London

KEY EXPERIENCE

- Strong experience of content creation and community management

- Proven experience of managing and delivering content across multiple social media

platforms

- Working in a social media role within sports or for a well-known brand

DESIRABLE

- A good understanding of social media analytics

- Motorsport / sports / media background

- Esports

- Working knowledge of Photoshop (or similar design software) and Premiere Pro or

Final Cut X

KEY SKILLS & KNOWLEDGE

- Excellent communications skills

- Ability to work autonomously day to day

- In-depth and up to date knowledge of social media platforms and digital trends

- Creative, proactive thinking – generating new ideas/opportunities

- Strong copy writer with fantastic attention to detail

- Understand key post performance metrics

- Ability to multi-task and work to a high standard under tight deadlines

- Sound judgement, with ability to take into account target audience, tone of voice

and comms considerations

PERSONAL ATTRIBUTES

- Passionate about social media and keeps update to date with digital and social

media trends

- Flexible with working arrangements and willingness to travel and work evenings

and weekends

- Truly live our W Series values of equality and inclusion

- Remain calm under pressure and in a live environment

- Collaborative

- Passion for sport – including motorsport

#wseries