Published 1 month ago
CRM Salesforce Specialist
Full time
Barcelona, - Spain
Sales Person
Required degree level: Bachelor
1-3 years experience is required

About the job

CRM Salesforce Specialist

Dorna Sports is an international sports management, marketing and media company which manages among others, MotoGP™ and WorldSBK™, the pinnacle of motorcycle racing competitions.

With an outstanding experience through our digital platforms, company’s customer information is growing exponentially, thus bringing new challenges to improve our fan’s digital experience and business opportunities.

Dorna Sports is also intensely working on its digital transformation, and FRM (Fan Relationship Management) and eCommerce are key strategies to focus on the following years, so that this role is a great opportunity for you to work in a world recognized sports&media company, dynamic and in a fast-paced environment which focuses on teamwork, stability and performance.

Job Description:

As CRM Salesforce Specialist, you will be part of the CRM Business team with the aim of contributing to build a solid relationship with fans by delivering personalized and highly relevant experiences through different channels. You will be responsible of the management and optimization of our Marketing Automation Platform, Salesforce, and you will support all the business units to create journeys, segmentations and reports.

Your Responsibilities:

Support definition of campaigns in close collaboration with Business Units teams.

Setup of emails based on business and marketing input, including AMPscript campaigns (to help personalize landing pages, emails, etc.).

Segmentation (filtered, SQL, etc.).

Implement and execute customer journeys, email automations and A/B tests.

Ensure quality & timely delivery.

Execute reporting and KPIs follow up.

 Your Profile:

Bachelor’s / Master’s degree.

Strong experience in Salesforce Marketing Cloud, +2 years.

Knowledge of AMPScript and SQL segmentation, for campaign creation and execution.

Experience working in a data/metric-driven role focused. It is valuable if you have worked on subscriptions business models.

Strong team player and communication skills

Solution and execution focused with an eye on quality

Strong business acumen

Proven data analysis and advanced Excel and reporting tools knowledge

Fluent English and Spanish skills; any other language is a plus

We Will Give You:

A competitive salary

Intensive workday at summer (July, August)

Work from home once per week

Business casual dress code

Flexible entrance hours

Life & Health insurance

Significant discounts in Dorna sponsors products like cars and motorbikes, etc.

World Perks: Live MotoGP™ competitions paddock and circuit experiences

#dorna #motogp

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CRM Salesforce Specialist
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