CRM Salesforce Specialist
About the job
CRM Salesforce Specialist
Dorna Sports is an international sports management, marketing and media company which manages among others, MotoGP™ and WorldSBK™, the pinnacle of motorcycle racing competitions.
With an outstanding experience through our digital platforms, company’s customer information is growing exponentially, thus bringing new challenges to improve our fan’s digital experience and business opportunities.
Dorna Sports is also intensely working on its digital transformation, and FRM (Fan Relationship Management) and eCommerce are key strategies to focus on the following years, so that this role is a great opportunity for you to work in a world recognized sports&media company, dynamic and in a fast-paced environment which focuses on teamwork, stability and performance.
As CRM Salesforce Specialist, you will be part of the CRM Business team with the aim of contributing to build a solid relationship with fans by delivering personalized and highly relevant experiences through different channels. You will be responsible of the management and optimization of our Marketing Automation Platform, Salesforce, and you will support all the business units to create journeys, segmentations and reports.
Support definition of campaigns in close collaboration with Business Units teams.
Setup of emails based on business and marketing input, including AMPscript campaigns (to help personalize landing pages, emails, etc.).
Segmentation (filtered, SQL, etc.).
Implement and execute customer journeys, email automations and A/B tests.
Ensure quality & timely delivery.
Execute reporting and KPIs follow up.
Bachelor’s / Master’s degree.
Strong experience in Salesforce Marketing Cloud, +2 years.
Knowledge of AMPScript and SQL segmentation, for campaign creation and execution.
Experience working in a data/metric-driven role focused. It is valuable if you have worked on subscriptions business models.
Strong team player and communication skills
Solution and execution focused with an eye on quality
Strong business acumen
Proven data analysis and advanced Excel and reporting tools knowledge
Fluent English and Spanish skills; any other language is a plus
We Will Give You:
A competitive salary
Intensive workday at summer (July, August)
Work from home once per week
Business casual dress code
Flexible entrance hours
Life & Health insurance
Significant discounts in Dorna sponsors products like cars and motorbikes, etc.
World Perks: Live MotoGP™ competitions paddock and circuit experiences